Bridgestone: ‘Think Before You Drive’

Bridgestone Americas has officially unveiled its new online driver safety program at the 2009 Chicago Auto Show. With the launch of the new website, all of Bridgestone Americas’ consumer road safety programs are unified under a single banner — Think Before You Drive — a driver education initiative of the global Bridgestone Group. While the site is designed to educate all passenger vehicle drivers, it has a special focus on younger drivers, incorporating all of Bridgestone’s consumer safety and education programs under one comprehensive umbrella to further reinforce the importance of smart driving, the company said.

The company said that ThinkBeforeYouDrive.org provides tyre safety lessons and driving skills to help reduce preventable tragedies on the road. The site highlights the variety of consumer safety and education programs the company runs or sponsors, such as SafetyScholars.com, Mario Andretti’s Real Information On Safety, Driver’s Edge, Car Care Academies and TireSafety.com. The site offers visitors a variety of interactive services including video games, quizzes, videos, vehicle maintenance tips and more, according to the company. (Tire Review/Akron)