Asian ‘Tyrepac’ Retail Tyre Portal Officially Launched

February 19 marked the official launch of Asia’s first online retail tyre portal, Tyrepac Pte. Ltd. Backed by S$2 million (£906,000) in seed funds from various investors, Tyrepac plans to offer services throughout the region, commencing in its home territory of Singapore. The company will expand its services to Malaysia, South Korea, China, Hong Kong and Thailand by the first half of this year.

Mr Ler Hwee Tiong, managing director and co-founder of Tyrepac, said, “There will always be a demand for tyres, since every motor vehicle, old or new, will need to have their tyres replaced depending on usage and driver requirements. In today’s competitive marketplace, we want to be able to provide motorists with a single platform that is convenient, has a comprehensive range of tyres, and offers transparent pricing for all products so that our customers can truly enjoy one-stop service that meets individual needs.”

Apart from offering a wide range of tyre brands and sizes, Tyrepac says it delivers complete price transparency and caters to all types of motorists – from the budget-conscious to the motoring enthusiast. “We noticed that there was a lack of price transparency amongst local retailers and garages and motorists would have to visit several stores to ensure they get the best deals and tyres that they wanted,” Ler added. “Tyrepac will be able to bridge this gap by offering motorists the perfect platform for price and product comparison at one single and convenient location. This is the first time such a service is made available in this region.”

Tyrepac also provides a regional first-of-its-kind mobile fitment service, where customers can have their tyres changed at their doorstep. The company’s Mobile Fitment Vehicles will travel to a customers’ home or office to service their vehicles and change their tyres onsite. The Mobile Fitment Vehicles are also equipped to provide lubricant servicing.

One of the first Tyrepac customers following the portal’s Singapore soft launch last November, Lynn Tan, comments on her experience with Tyrepac: “Having a service that is convenient and saves me time is important to me being a busy professional. I was impressed when all I had to do was enter the model and make of my car, purchase the recommended tyres and a spanking new set of tyres were delivered and replaced right at my home!”

Apart for purchasing tyres, customers can read and post reviews on tyres, and find pertinent information on tyre related matters. Other value added services on the portal includes allowing customers to interact with each other through an online forum.