Apollo Targets 10% Domestic Alloys Market

Leading Indian manufacturer Apollo Tyres has launched a range of alloy wheels under the brand name Acelere Wheelz to be sold through its passenger car tyre dealers in Dehli, Bangalore, Chennai and other major cities. At the launch, the company stated that it was “confident of capturing between 7 per cent to 10 per cent of the alloy wheels market in India,” and that it plans to release a new collection of rims every six months.

You don’t have to be an osteopath to realise that the company is adding muscle to the existing bones of its tyre business, but to underline the point Apollo plans to make Acelere Wheelz available in “combo” offers with the company’s Acelere, Acelere Sports, Aspire and Hawkz passenger car tyres. At present, the Indian alloy wheels market stands at an estimated figure of around 90,000 per month, of which 40 per cent is aftermarket, says Apollo. As yet, only 15 per cent of these come from the organised sector, with the rest imported.