A Conti 4×4 Tyre for Every Customer

Given the wide assortment of 4×4 tyres on the market, how can a dealer best advise the customer to make sure they are satisfied with their choice of tyre? According to Continental, there are two key areas to look at: Product knowledge and knowledge of customers driving habits. By identifying the needs of a customer – for example, how they use their vehicle and where they take it, a retailer can then match the tyre requirements so customer ends us with the right tyre for their needs.

For 4×4 owners brave enough to actually admit they never take their pride and joy off the road, the ContiCrossContact UHP is the best choice in the Continental 4×4 tyre line-up. The ContiCrossContact UHP is designed for performance SUVs, and Conti comments that its asymmetric pattern design with solid shoulder blocks offers superb handling when taking corners. Utilising Continental’s unique cat’s paw technology, the ContiCrossContact UHP reduced on-road braking distances. The ContiCrossContact UHP is also available as a self supporting run-flat version.

Those who mainly drive on-road but would like the option to go off the beaten track if and when the urge strikes will find the Conti4x4Contact more to their taste. This tyre, says Conti, has superb traction both on-road and in light off-road use. The Conti4x4Contact boasts environmental credentials in the form of high fuel efficiency, high mileage potential and low noise output. The tyre offers fast steering response and comfortable ride qualities along with very good directional stability. Also available as a self supporting run-flat option, the Conti4x4Contact is a popular all rounder and chosen by a number of manufacturers as an original equipment fitment.

For customers who use their 4×4 vehicle on-road fifty per cent of the time and the remainder off-road, a tyre’s requirements are varied. For the off-road stint, a hard wearing tyre with a suitable tread pattern with good traction features is needed. At the same time, a customer does not want the tyre to be noisy when they are driving on sealed surfaces. This customer would suit a ContiCrossContact AT, which gives a smooth and quiet drive, cut and chip protection and offers short braking distances.