Yokohama Announces New ADVAN Launch in 2009

Yokohama has announced the launch of a new addition to its premium high performance ADVAN range for the UK in mid-2009. The ADVAN Neova AD08 will hit the UK shores mid-way through the year, bridging the gap the Japanese manufacturer sees in the range between the flagship ADVAN Sport road tyre and the track-day inspired ADVAN A048.

ADVAN is Yokohama’s flagship range and the Sport is presented as the brand’s everyday road car tyre. It is an OE fitment for models from Porsche, Bentley and Mercedes tuner, AMG. The A048 on the other hand, is a road-legal track day tyre, aimed squarely at those drivers wishing to take high performance cars on the track as well as the road. The A048 is OE on a number of cars built for this purpose, including the Lotus Exige, Aston Martin Vantage V8 N24 and the Ariel Atom.

The Neova AD08 builds on the AD07 as a previous model to become what Yokohama describes as its “strongest” road tyre. The construction has been designed to give greater response and stability than the Sport while the tread pattern and compounds have both been developed to provide the driver with greater degrees of grip and safety in all weather conditions. Yokohama says that the Neova AD08 is road legal, but also “gives performance close to semi-slick race tyres.” The company has a high level of experience in the intersection of road tyres and track rubber and provides the control tyres for the world’s premier touring car race series, the FIA World Touring Car Championship.

The AD08 will be available from the Yokohama dealer network or direct from the UK distributor, Yokohama HPT Ltd from the second quarter of 2009. It will be available in a range of sizes, from 15” to 19” and prices will be confirmed at launch.