Tyres Northampton is Pirelli Performance Centre of the Year 2008

Pirelli Tyres has crowned Tyres Northampton as its Pirelli Performance Centre (PPC) of the year for the second year running. The award is the culmination of a four month assessment programme which included the PPC technical audit followed by an onsite video “mystery shop”. The PPC technical audit covers a wide spectrum of areas including working practices, standard and maintenance of equipment, housekeeping and tyre/wheel removal procedures. In contrast, the video “mystery shop” focused on the consumer experience and levels of customer service.

Tyres Northampton fought off tough competition as the 56 depot PPC network was finally whittled down to three outstanding sites. The two other finalists, ETB Worcester and Eclipse Tyres at Alcester were narrowly beaten by the eventual winner, but all depots emerged from the competition with immense credit. Wayne Nickless, Pirelli marketing director was delighted with the high standard of scores: “The constant evaluation and auditing that our PPC’s go through, results in a network that truly reflects the high performance ethos of the Pirelli Brand. Congratulations must go to Tyres Northampton for being the best of the best and becoming our PPC of the Year 2008”.

“Winning this award two years running pays tribute to the unwavering commitment and hard work shown by the entire team,” Malcolm Andrew of Tyres Northampton commented, adding: “Our continued success is due to the skills and experience of our staff, the quality of our technical equipment and the excellence of our working processes. We are delighted to win this prestigious award again and look forward to delivering the best possible customer service in the future.”