Pirelli Inaugurates China “Tire Campus”

On 16 January Pirelli inaugurated its new Pirelli Tire Campus in Yanzhou, Shandong. Pirelli China CEO, Giuseppe Cattaneo commented: “The inauguration of the Tire Campus has further marked the commitment of Pirelli to play a leading role in the tyre industry especially in the high end segment. Apart from the tyre industry, the auto industry including OE customers and Car Concessionaires will also benefit from Pirelli Tire Campus’s training program and better equipped with advanced tyre technology and professionalism.”

Together with its Tire Campus Training Centre at the Istituto Piero Pirelli in Milan, the new initiative is a reflection of the effort Pirelli Tires has put on the continuous training of its internal and external resources as a fundamental element for continuous product and technology innovation of Pirelli Tires.

Pirelli already has a number of campuses present in important countries such as Italy, Turkey, Brazil and Egypt. Since 2005, the Pirelli Tire Campus has worked with over 2,000 dealers, customers and sellers from Europe, Russia, Romania, Egypt and Africa. Tire Campus received also important recognition by external organizations and institutions: Mercedes, Volkswagen Group, Skoda, Ford, Fiat and many others.

Pirelli estimates that 500 trainees from the company’s car and truck tyre distributors, key dealers and its own employees will attend the China training program in 2009.