How Does This Grab You?

General Tire was introducing a new logo and marketing campaign for its Grabber light truck and SUV tyre, using the slogan “unbridled fury”, so said Kenny Sergeant, of Speedfreaks, on General Tire’s stand at the Sema show.

Sergeant reminded visitors of the success that Grabber has enjoyed in off-road motorsports and General is bringing the same proven off-road competition technology to the light truck market with the introduction of the new DOT legal General Grabber.

A tough, three-ply reinforced body construction and a race-proven Duragen tread compound stand up to the rigours of off-road, as well as, highway conditions. General Grabber’s optimised tread design and multiple tread edges work to deliver great side bite and lateral traction – especially in off-road conditions. Puncture resistant sidewalls and a specially-designed rim protection rib assure the tyre can stand up to any terrain.

The General Grabber is designed to perform on the highway too. Engineered with AMST – Acoustic Modulation Sound Technology, this translates to sound wave suppression technology that works to reduce road tyre noise.

Travis Roffler, director of marketing, General Tire, said: “We’ve taken the best elements from our wildly successful Grabber Competition tyre and re-engineered it with a balance of off-road capability and on-road manners for today’s light truck market. This is a true off-road enthusiasts tyre – engineered to deliver equally strong on-road and off-road performance.”