Continental Launches New Barum Branded Industrial Range

Continental has announced that it is in the process of launching a new budget brand into the industrial tyre market, the Barum Industry. According to the manufacturer, the new solid tyre range promises end users great performance and resilience unrivalled by competitors in its class. The Industry line is described by company officials as “the perfect choice for companies running forklift trucks in less demanding applications combining a good quality tyre at an attractive price. The Barum Industry offers low rolling resistance, robust construction and long tyre life.”

In order to achieve these performance, Continental engineers designed the Industry range to include a thick sidewall layer which protects the tyre construction and offers additional impact resistance. The new Barum industrial tyre also features an offset tread pattern giving a smooth ride and even wear.

Jill Rodgers, marketing manager for the Barum Industry range, said: “The tyre will be launched with the slogan Good Tyre – Good Deal because that’s exactly what it is. Barum is already an established brand in the passenger and truck sector and now our industrial customers will benefit from this best in class product.”