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Conti Revises US Web Site

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Continental Tire North America launched a redesigned consumer Web site at www.continentaltire.com. CTNA said the revised site is easier to navigate, “and echoes the graphic scheme of the company’s upcoming new ‘Confidence’ ad campaign.”

The site includes links to the company’s latest news, promotions and events, as well as a dealer locator and links for consumers to select and register their tyres. In addition, there is an FAQ page and “Tech Docs” section to answer consumer questions and provide technical advice. (Tire Review/Akron)

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