Bridgestone Take Advertising Centre Stage at Super Bowl

Often dubbed “advertising’s biggest stage,” Super Bowl XLIII viewers on 1 February will see two new adverts by Bridgestone, broadcast alongside the NBC network’s coverage of the biggest event in American Football. The famous Halftime Show will also be sponsored by the manufacturer; an honour indeed since Bruce Springsteen and the E Street Band will be trading in their wings on some – presumably Bridgestone-shod – wheels for the event.

Two 30-second commercials named “Taters” and “Hot Item” will be aired at the end of the first and during the third quarter. The ads’ production team have aimed at creating fun, memorable commercials that emphasise the performance of Bridgestone tyres. The first features Mr. and Mrs. Potato Head – two of toy giant Hasbro’s most beloved characters – making their Super Bowl debut when their excursion on a picturesque mountain road takes an unexpected turn. The second spot takes viewers to Titan, Saturn’s largest moon, on which two music-loving space travellers cruise around in a space vehicle equipped with high-performance Bridgestone tyres.

Both adverts represent an attempt to reinforce the company’s strap line; that “for drivers who want to get the most out of their cars… it’s Bridgestone or nothing.”

“When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl,” says John Baratta, president, Replacement Tire Sales U.S. and Canada, Consumer Tire Sales Division. “The commercials we’ve chosen use humour, iconic characters and some pretty amazing special effects to entertain, all while showcasing Bridgestone products and their performance.”