Australia’s JAXQuickfit Tyres Celebrating 60th Anniversary in 2009

Australian tyre retailer JAXQuickfit Tyres is marks its 60th anniversary in 2009, and in this diamond jubilee year the company is also celebrating its third consecutive year of double-digit growth. From humble beginnings in 1949, Jax Tyre, as it was then known, has developed into AUD$100 million a year business with a network of 72 outlets throughout Australia. And having covered much of its home market, JAXQuickfit says it is now looking at expansion overseas.

“Our business model was developed for lean times, so our current success is certainly heartening,” says company CEO Jeff Board. “And we see great opportunities ahead, not only to continue our organic growth but also to put a little fertiliser on it and spread wider. I think our brand and our business are well placed to expand beyond Australia.”

Board is clearly excited about the company’s future: “Every aspect of our business has been reviewed, renewed and revitalised over the past two years, and we have created what is now considered an industry benchmark in tyre retailing,” he enthuses. “Our retail systems include dynamic business modelling tools, 24-7 accessibility to latest product and price data, secure intranet, wheel and tyre selector for both public and internal use, and a market pricing system to guide the retail store and monitor opposition activity.

“JAXQuickfit is now serving more than 38,000 customers per month and we were recently independently ranked number one in customer satisfaction, so clearly we have created the right mix of product and service,” Board concludes. As for international expansion plans, the company CEO did not elaborate on when these may take place, or in which markets.