15 First Stop Branches Sport New Look

Bridgestone’s First Stop network has completed a refurbishment programme which sees 15 stores branded with new signage for 2009. The programme saw 15 of First Stop outlets fitted with new signage as part of the ongoing development to strengthen the brand and its network of quality tyre dealerships throughout the UK. The signage packages included complete First Stop branding for the exterior of the depots as well as the refurbishment of existing signage and exteriors.

As well as the installation of new signage, the past year has seen the opening of the UK’s first ‘model stores’, at Kingsway, Spalding and ETB, Stratford, and the refurbishment of a number of stores for the First Stop network.

Mark Fereday, retail development manager at First Stop, commented: “We are really pleased with the results of the new signage packages. Not only do they represent a significant step forward for the First Stop brand, but the refurbished stores also provide a more welcoming environment for customers.

“Completing the signage programme is just the start of what it is hoped will be an exciting year. As well as the on-going refurbishment of stores we will be kicking off new promotions and initiatives to help support the network, including the introduction of the Toyota IQ as the new courtesy car for dealers and a free fuel promotion in the spring.”