Solomon Alsberg Selects Alcoa for Russian Forged Alloy Wheels

Alcoa, is now supplying lightweight forgings for Solomon Alsberg’s range of exclusive quality alloy wheels. Russia-based Solomon Alsberg specialises in the niche vehicle tuning and customisation markets.

“Solomon Alsberg discovered that Alcoa offers the ideal mix of lightweight product with pricing, quality and flexibility,” explains Razinkin Alexander, marketing director of Solomon Alsberg Ltd. “Alcoa is one of the only suppliers offering forged blanks up to a size of 19 inches. When machined to their final style, the lightweight wheels weigh just 8.2 kg.”

The premium niche vehicle market that Solomon Alsberg serves prefers forged alloy wheels as they reduce unsprung weight on a car, providing more responsive steering and suspension input, increased strength while reducing weight of a comparable cast aluminium wheel by over 20 per cent.

“We are delighted to be working with Solomon Alsberg, helping the company achieve significant growth and consumer satisfaction not only in Russia but also across Europe,” explained David Yates, marketing manager for Alcoa Auto Wheels Europe. “Solomon Alsberg requires large size, high quality forged blanks from which they can style a range of wheels offering manufacturing flexibility to respond quickly to a competitive market. Our blanks allow them to create many designs from a single pattern forging.”