Michelin Appoints Seal Communication to UK/Ireland PR Role

Michelin has appointed Birmingham based agency Seal Communications to handle both its consumer and trade public relations in the UK and Ireland. Seal Communications will begin in this capacity as of January 2009, promoting Michelin’s tyre range plus its map and guide products in a variety of print, broadcast and online media.

As part of its brief, Seal has been asked to educate the public on the importance of tyres in terms of safety, fuel consumption, the environment and the cost of motoring. The company’s Energy Saver and Agilis tyre ranges will form a strong component of this campaign.