Marangoni MiTo M430 to get UK Debut at Autosport

Marongoni Tyre has announced that it will be showing its latest ‘tuned’ project car, the 220bhp Marangoni Alfa Romeo MiTo M430, at January’s Autosport Show in Birmingham. Once again, Marangoni are the first to debut a uniquely designed and tuned example of a newly released Italian car, following the success of the recently tuned Fiat 500. The M430 project, which features “fire red” tyres follows hot on the heels of the car’s Italian release on 12 September.

According to the company, coverage of the M430 has been “swift and expansive,” ranging from specialist tuning magazines such as Fast Car, to the mass market car titles like Top Gear, Evo, Auto Trader and Auto Express. Predominantly web-based, the coverage is set to continue across many more publications in print, confirming that this project car will be the talk of the industry for some time to come.

Company representatives told Tyres & Accessories that the aim of this project is to introduce the Marangoni brand to a wider range of consumers in a “fun and exciting way.” “At a time when market conditions are forcing consumers to make more intelligent purchasing decisions, the greater the exposure we can create, the more people we can expose to our compelling sales story – quality tyres at a competitive price, each with the Marangoni Lifetime Warranty,” they said.

The souped-up MiTo will be given its UK debut at the Autosport International 2009 show at NEC in Birmingham between 8 and 12 January 2009, on the Santa Pod Raceway stand in the Pistonheads Hall.

Said Derek Carruthers, Marangoni Car Tyre global sales and marketing director: “We’re very excited about our high-impact project car for 2009 – the M430, and we are delighted with the considerable level of press and consumer interest already shown. This unique little car has already enhanced the growing respect the Marangoni brand has within the market, and it continues to demonstrate our commitment to building brand recognition through involvement with the popular tuning sector. The MiTo M430 project embodies our passion, dedication, imagination and expertise. 2009 is set to be an exciting year, with the M430 displayed at many leading European tuning shows throughout next year.”