CTNA Expands Environmental Efforts

Continental Tire North America launched a new environmental program tied to reduction in tyre rolling resistance and reduced production emissions. The program – Continental Tire Responsibility – extends the company’s efforts at improving tyre-related fuel efficiency and cuts its use of resources while cutting CO2 emissions. According to Andreas Gerstenberger, CTNA executive vice president of sales and marketing, by 2012, the company is committed to reducing energy consumption by 18 per cent from 2007 levels; water usage by 17 per cent; waste by 16.3 per cent and CO2 emissions by 15.5 per cent.

“We are continually aligning the production, quality and performance of our products with environmental soundness, and we strive to conduct all of our activities in an environmentally conscious manner,” he said. “Going forward, each and every employee is obligated to protect the environment, and we will continue to avoid harmful emissions and waste. Continental is not just focused on a green message but a responsibility message which encompasses community, environment and fuel efficiency.” (Tire Review/Akron)