Tyre Product Range Prompts Company Name Change

Although still a relatively new company, British Recycled Plastic has re-branded itself as British Recycled Products, after releasing a product range made from used car tyres. In its six months of operation, the Yorkshire based company has already amassed a client list that includes high profile customers such as the MoD, ASDA and the City of London Corporation. Director Jason Elliot believes the company’s success lies in its UK based production and sourcing of raw materials.

“Of course, many of our clients are just looking for the durability and negligible maintenance that these types of materials offer,” he commented. “But increasingly, there is an awareness of the much larger carbon footprint of imported products. As the credit crunch deepens, it helps too that we are able to support British jobs by keeping revenue circulating in the British economy.”

One and two piece quick-lay speed cushions, together with tactile paving for pedestrian areas, are the first recycled end of life tyre products to join the British Rubber Products range, however Elliott sees many other uses for the material. “The flexibility of the rubber is not its only asset, it is also exceptionally strong and remarkably vandal resistant. We currently have a project in R&D that will partner it up with recycled plastic lumber to make community noticeboards that can be used in some of the country’s most challenging urban areas.”