TIA, Bridgestone Announce US Auto Training Collaboration

In the US, the Tire Industry Association (TIA) and Bridgestone Firestone North American Tire (BFNT) have announced that they will offer TIA’s Basic Automotive Training Service (ATS) course via BFNT’s Bridgestone Consumer Tire Education Network.

TIA’s ATS Program is designed to meet the need for properly-documented training amongst new employees. Comprised of eight modules, the course covers topics such as the basic principles of tyres and wheels (including sizing and sidewall information), diagnosing tyre and wheel problems and step-by-step procedures for installing one-piece and two-piece nail-hole repairs in passenger and light truck tyres.

TIA executive vice president, Roy Littlefield, stated that, “TIA is proud to offer Bridgestone-brand dealers the opportunity to take advantage of our superior Basic ATS course from the convenience of their computers. This is yet another example of TIA meeting the ever-changing needs of the tire industry.”

Phil Pacsi, Vice President Consumer Marketing for BFNT agreed: “Our dealers recognize that a well-educated, trained staff is essential to attracting and retaining discerning customers. BFNT is committed to making retail education more effective and more convenient for dealers and their employees through our Bridgestone Consumer Tire Education Network. The addition of the TIA ATS course provides practical, easily accessible, and engaging content to help our dealers develop the skills of their employees.”

Bridgestone-brand dealers interested in learning more about this offering should contact their Area Sales Manager.