Michelin to Discontinue BFGoodrich Agricultural Tyre

In order to improve the ability of its own branded agricultural tyres, Michelin North America announced on October 31 that it will, as of next year, no longer offer the BFGoodrich Power Radial 80 tyre. The company says it will convert the factory capacity currently utilised in its production to the manufacture of Michelin-brand agricultural tyres.

“The decision to discontinue the BFGoodrich Power Radial 80 tyre will augment our capacity to better serve both the replacement and the original equipment markets with our premium Michelin-brand tyres,” said Bill Schafer, vice president of sales and marketing for Michelin Ag tyres in North America. “The decision helps focus the company’s resources and energies on the continued, sustainable growth of Michelin-brand agricultural tyres in North America,” he added.