Goodyear Assurance Gains Top Award From China’s Auto Magazine

After undergoing extensive testing, Goodyear’s Assurance tyre has received the 2008 “Annual Product of the Year Award” from Auto Magazine, one of China’s most respected automotive publications. Upon delivering word of this distinction, Goodyear comments that the Assurance, introduced in China last April, provides drivers with outstanding traction and performance – and therefore enhanced confidence. The tyre accomplishes this, says Goodyear, by incorporating Kevlar fibre along with a silica-based sidewall compound to help resist cuts and tears. The Assurance tyre’s ArmorGrip Technology also sports an array of interlocking waffle blades and additional silica-based compounds within its tread that provides enhanced lateral stability and de-coupling power to assist grip over varied road conditions and on both wet and dry surfaces.

The judging panel at Auto Magazine compared the Assurance with Bridgestone, Hankook, BFGoodrich, Kumho, and Cooper tyre products. “Goodyear strives to develop products for the exacting standards of today’s drivers,” said Michael Martens, managing director of North Asia for Goodyear’s Asia Pacific region. “The receipt of awards such as this reinforces the fact that we are on track toward achieving our goal.”