Cooper Debuts Low RR Tyre at SEMA Show

Cooper has announced its arrival on the fuel efficiency scene at one of the world’s premier automotive specialty products trade event, SEMA. The company has debuted the Cooper GFE, the company’s first low-rolling resistance touring tyre. Cooper states that it is “dedicated to developing technology and fuel saving benefits.”

The GFE has been designed to provide Greater Fuel Efficiency (as its initials imply), and reduce rolling resistance without sacrificing tread life or traction. The company says that the tyre, through its enhanced polymer system, silica tread compound and the company’s own mixing technology, will provide exceptional wear, fuel economy, improved wet traction and a smooth, quiet ride.

Hal Gardner, vice president of marketing for Cooper Tire, states, “The Cooper GFE will play a significant role in the battle to improve fuel economy and efficiency, ultimately helping consumers save money in this tight economy. It will truly help dispel the notion that you can’t get great performance out of a low-rolling resistance tyre.”

The Cooper GFE is tentatively scheduled to be available to consumers through Cooper’s extensive dealer network in the summer of 2009 in a 14- through 16-inch size range that will fit many popular fuel efficient vehicles. “The Cooper GFE will help ensure that owners don’t have to sacrifice performance or durability when purchasing a low-rolling resistant tire to compliment their vehicle,” added Gardner.