Brisa Celebrates Anniversary of Bridgestone-Sabanci Partnership

On the evening of November 7 Turkish tyre manufacturer Brisa commemorated its 20th anniversary. The company was established through a partnership between Sabanci Holding and Bridgestone in 1988, and senior management from both firms were in attendance at the Four Season Hotel in Istanbul to mark the occasion with a gala dinner.

The Sabanci Holding and Brisa management team, along with Bridgestone Corporation executives hosted a wide range of guest, including representatives from the business world, Brisa’s business partners, company employees and members of the press. Ms Güler Sabanci, chairman of Sabanci Holding, Mr. Shoshi Arakawa, Bridgestone president and CEO and Mr. Bülent Savaş, president of Brisa, shared the history of their partnership and the various successes the 20 years together have yielded.

The evening’s celebrations included the traditional Japanese “Kagami Hiraki” ceremony, in which a huge barrel was broken with a wooden hammer and the sake inside served to all the guests. Entertainment was provided by the Kodo group, who played traditional Japanese taiko war drums and by a traditional Ottoman Empire military marching band. This show was followed by performances from Sertab Erener and Fahir Atakoğlu.