Bridgestone Leads Look at NHL’s Best Captains

Bridgestone Americas has kicked off a couple of promotions to support the Bridgestone brand role as the official tyre of the NHL. The Bridgestone Greatest NHL Captains promotion allows hockey fans to visit NHL.com and select the greatest NHL captains for each of the past four decades. The Nov. 11 to Dec. 21 effort will also present captains programming and content via the NHL Network and NHL.com.

The promotion will culminate with the greatest captains of each decade being announced in a special tribute during the NHL SuperSkills competition on Saturday, January 24, 2009 at the Bell Centre in Montreal during the NHL All-Star Weekend. In cooperation with the NHL Network and NHL.com, a 20-part original series “Captains Driven By Bridgestone” will be broadcast on the NHL Network from November 2008 through April 2009. Each show will include a feature on one NHL Captain through exclusive interviews and profiles. (Tire Review/Akron)