Yokohama to Exhibit at Sao Paulo Motor Show

Yokohama Rubber Co., Ltd., has announced that it will participate in the 25th International Automobile Trade Show in Sao Paulo, Brazil.

The show, which is reputedly the largest motor show in Latin America, runs from 27 October through 9 November and offers the Japanese tyre manufacturer the opportunity to increase recognition of the “Yokohama” brand in Latin America, a key region in its global growth strategy. At the previous show in 2006 a total of 650,000 people visited, 100,000 more than in 2004. Yokohama established a local subsidiary called Yokohama Rubber Latin America Comercio Ltda.

in Sao Paulo, Brazil in April 2008. The aim here is to for Yokohama to strengthen its marketing and increase sales in the largest market in Latin America..