Price Reductions Make Motrio Batteries Even Better Value

Motrio, Renault-owned the all-makes parts specialist, has announced significant price reductions across its range of aftermarket batteries. The company believes this reductions positions the its products as one of the most competitive battery ranges in the market place.

Manufactured to matching OE standards and designed to conform with Norm E.N 60095 requirements, when selecting the Motrio battery range the independent garage trade can be certain they are fitting a premium product at a competitive price, says the company, and therefore be certain they are providing motorists with excellent value-for- money. A wide product range allows for product compatibility with the vast majority of applications across the UK car parc, and Motrio batteries come with a three-year unlimited mileage warranty.

The 15-type range includes the most popular 063, 096, 027 and 067 references, and all are supplied with convenient moulded plastic carrying handles that make battery ‘handling’ simple and protective plastic terminal caps which make instillation straightforward.

Commenting on the price reductions, Motrio product manager Tina Campbell, said, “Motrio batteries have an excellent reputation for availability, quality, range and warranty period, so being able to combine these benefits with price reductions of almost 15 per cent makes the Motrio battery range a great proposition.”

The company is celebrating its tenth anniversary in 2008, and in its decade of existence the Motrio product range has expanded considerably. During this time, the number of line items has increased more than tenfold, from 600 to 8,000. At the same time, the number of product families has doubled to 41. The Motrio brand is made up of three key ranges: universal products, which includes batteries, engine oil, servicing fluid, wipers; routine maintenance products. Including brake pads and disks, oil filters; and technical products, such as exhaust systems, shock absorbers.

Motrio products are now sold in 35 national markets, and the company’s 73.4 million euro turnover in 2007 represented a 19 per cent improvement of the previous year. At present the company is targeting owners of vehicles more than five years old through a Europe-wide sales campaign. Motrio is rolling out a number of customer packages, which include parts and labour, which it hopes will entice owners of these older cars into its franchised workshops. Packages will be offered by dealers and Renault Minute fast-fit outlets. The rollout has already begun in France, and will be completed in the UK by the end of 2009.