Oh How Cute…Tyre Maintenance

Nothing says tyre safety like a ‘kawaii’ cartoon…especially when it involves a cuddly, well-meaning animal. Therefore Cooper Asia marketers recently commissioned a well-known Chinese blog cartoonist to publish tyre safety cartoons for the tyremaker.

Updated on a weekly basis, the cartoons feature as their hero a rotund rabbit named Zhouzhou, whom Cooper Asia describes as an “environmental protection pioneer in the cyber world.” Cooper says it presents the weekly cartoon series online to educate consumers on basic tyre knowledge, company news and the environment in a fun way. Zhouzhou also appears in materials promoting Cooper Tire Safety Week in China.