New Website for Those Who Can “Please the Ladies”

Sadly, some garages are still patronising in their treatment of the ‘fairer sex’, and greeting female customers with a leer before steering them towards an expensive and unnecessary purchase is not always just an occurrence from back in the bad old days. Businesses where this sort of behaviour is considered acceptable, however, won’t be recommended by one particular new website. The site, foxychoice.com, has been launched with the aim of helping motorists do their garage buying homework for MOT’s and car servicing, and in particular identifying the best female friendly garages and dealerships in the area. Answers to important everyday questions are answered within the site, and motorists looking for female friendly local garages can search to suit the work required then compare qualify features and facilities before making their final choice.

All businesses listed by Foxy Choice must first sign a new female friendly Foxy Promise to never overcharge, patronise or sell motorists unnecessary services. Any business that gets this wrong runs the risk of being de-listed, especially where motoring safety has been compromised or justifiable complaints have not been treated fairly.

Foxy founder Steph Savill believes that few motorists know how to identify their best local garages and, without that knowledge, were likely to pick one for convenience or because of a friendly receptionist. “Choose one that has signed the female friendly Foxy Promise instead and you now know they are offering superior standards of customer care, compared to those who can’t commit to our promise,” says Savill. Those of you with commitment ‘issues’, take note.

Savill also believes female friendly garages are the best choice for men too. “Any garage or dealership that is getting things right for women drivers has raised its game because we know what we want, are used to getting it and go elsewhere if we aren’t happy.”

To show off their female friendly credentials, Foxy Choice invites businesses to add a female friendly photo and helpful facts to their listing; whether they are close to shops, for example, and provide clean toilets, ‘female’ magazines, drinks or entertainment for children. Listed facilities include cocktail bar-like amenities, baby changing facilities, Playstation games and WIFI access. Some garages have partnered with next door leisure centres offering crèche facilities so mum can keep fit whilst her car (and children) are being cared for.

Foxy Choice is a sister business of the Foxy Lady Drivers Club, which Savill says is the UK’s only ‘everyday motoring’ membership network for women. The club was started in 2004 by Sussex couple Paul and Steph Savill after their student daughter had a bad garage experience outside Dad’s reach, and today it boasts a membership of some 10,000 female drivers.