NCC Directs Goodyear to SEMA Show

The NCC, an American manufacturer of consumer electrical devices, is to showcase its new line of licensed Goodyear-branded GPS navigation systems at the 4-7 November SEMA automotive trade show in Las Vegas. The systems are designed for use primarily in passenger cars, though a commercial model will also be displayed.

The units – model numbers GY130 and GY135 (affordable range) and GY140 and GY145 (Mid-range) – will feature the company’s “INSTANT Rerouting” system, which utilizes a constant, proactive analysis of all possible routes within a one mile radius to calculate new directions instantly when a user changes their route. In effect the system prevents the time-inefficient recalculations made by some GPS units whenever a turn is missed. This feature will be exclusive to Goodyear GPS products.

Barry Rosenstock, VP of operations at The NCC, states that “Today’s GPS systems realise when you miss a turn, but then make you wait while a progress bar shows ‘rerouting’ or ‘recalculating. In the meantime, you could miss your next turn and not even know it. Our system doesn’t DO recalculations. When you miss a turn, it’s already prepared with an alternate route, without missing a beat – or an exit.”