‘Kings of Custom’ Upgrades Online Presence

Powerflow has now been in the UK for eight years, offering customers a comprehensive range of silencers and tailpipe options. During this time the company has developed a network of close on 80 authorised and fully trained dealers throughout the UK and Ireland, all of whom, says Powerflow, benefit from the company’s drive and determination to develop and support their businesses. Keen to maintain its market position, Powerflow says it is constantly looking at ways to make it offering to retailers even more attractive, and the company’s latest website design is a stride in the right direction.

The new site, powerflowexhausts.co.uk, features clear navigation that permits customers to find their way around the site without complications, with all pertinent information readily at hand. The intended benefit of the site’s clean and straightforward presentation, says Powerflow, is to enable the public to properly educate themselves on the product so they can then approach a dealer with a clear idea of what they want – clearly a definite benefit to dealers as well as the customer. A breakdown of the site into specific areas of interest such as import cars, classic cars and 4x4s all help to communicate this information to the user with minimal effort, something crucial to an increasingly internet savvy society.

Other benefits for dealers include full access to Powerflow product range information plus newsletters, brochure and general information updates, as well as extra touches including dealer road map locators – all of which means the job of getting the customer to the dealers door is made even easier. Indeed, Powerflow says that dealer involvement has been made a priority at every level throughout the website, as feature that is indicative of Powerflow’s approach. The company adds that it focuses on providing its agents the best possible products, training and back up, with the ultimate aim of giving the customer a uniquely tailored custom built system tailored that delivers the correct sound and gas flow characteristics for that vehicle, rather than settling for a ‘one size fits all’ solution.

For those thinking about becoming a Powerflow dealer, the company points out that the initial set-up costs cover machinery and tooling, start-up stock levels, a full marketing campaign, display signage and point of sale material, full training over the first few months and product and fitting advice back-up. On top of that, Powerflow generally sends all orders on a next day delivery service, which means that dealers don’t need to rely on holding a huge amount of stock.

Powerflow is proud of the efforts it makes in helping its agents become successful dealers, and the relaunched website is yet another example of how the company will deliver this. By realising the importance and significance of the internet as a sales tool for retailers, and by making changes accordingly, Powerflow believes it has added another powerful weapon to its – and to its dealers’ – arsenal.