Cooper Makes Marketing Promotions

Cooper Tire & Rubber Co. has promoted David Craig to director of channel marketing. In his new role, Craig will be responsible for developing marketing programs to support Cooper brands in various distribution channels. Most recently, Craig was in charge of Cooper’s North American advertising.

Concurrently, Cooper promoted Steve Sawyer to director of brand/product management, with responsibility for aligning products and brand strategy. (Tire Review/Akron)