Cooper Launches Rebate Promotion

With its U.S. plants back on-stream, Cooper launched a national rebate promotion. The “Take the Money and Ride” promotion, which runs through Dec. 31, gives consumers a $50 rebate with the purchase of four qualifying Cooper tyres at participating dealers nationwide. “We are confident in the quality and performance of our tyres,” said Hal Gardner, Cooper vice president of marketing. “A large-scale event like the national tyre sale gives us the opportunity to share that quality and performance with consumers at a price that is affordable even in a tight economy.”

The promotion features a mail-in rebate of $50 for consumers buying a set of four Cooper CS4 Touring, Cooper Lifeliner GLS or Discoverer ATR and H/T tyres. Cooper said the national effort will be promoted on commercials airing on a number of TV channels, including ABC, ESPN, ESPN2, Versus, Raycom Sports and Fox Sports Regional, as well as with in-store POS materials. (Tire Review/Akron)