Conti Renews Business Relationship with VW and Audi Canada

Continental Tire Canada has renewed its business relationship with Volkswagen Canada and Audi Canada. As of October 1, the Volkswagen and Audi sales and service network, which includes 170 Volkswagen and Audi dealerships across Canada, is able to offer customers a comprehensive line of Continental and General passenger and light truck tyres as well as Gislaved winter products. As part of the new agreement, all dealers will be able to offer their customers tyres for any Volkswagen or Audi model and can choose from among the three tyre brands.

“This agreement gives Volkswagen and Audi customers access to our portfolio of passenger and light truck tyres. It helps to increase our retail presence by adding new points of sale to our existing tyre dealer network,” explained Guy Hardiman, general manager of Continental Tire Canada. Volkswagen and Audi dealerships will work with existing Continental and General dealers to manage product distribution.

“Automotive dealers look more and more to products like tyres to help build and maintain long-term relationships with their customers and this represents an ideal fit for a premium brand like Continental,” Hardiman added.

Continental Tire Canada markets and distributes a full line of Continental and General brand passenger and light truck tyres, and maintains distribution centres across Canada to serve more than 700 independent tyre dealers.