‘Buy Now’ Option Added to Thompson Web Site

Cooper Tire & Rubber Co. has added a “Buy Now” feature to its Mickey Thompson website. The move will allow consumers “access to easy, one-click shopping, instant price and shipping cost comparisons, and a simple shopping-cart style check out that makes purchasing tyres and wheels quick, easy and fun,” Cooper said. According to Cooper, “when the “Buy Now” button is selected, a revolutionary search engine technology searches the top Internet sales locations for pricing, and links the user to the shopping cart for that unique part number.”

“The benefits to the consumer include eliminating the cumbersome and time-consuming process that is associated with shopping for a product online by utilising a system that identifies the product by its unique part number,” Cooper said. “The benefits to the internet retailer include premium positioning, measurable/trackable results, and premium level support, including advertising support through consumer print ads, web and banner ads, Google AdWords marketing, and cable television ads in select markets.” (Tire Review/Akron)