Bridgestone Promotes BT-016 Bike Tyre in Pedrosa Campaign

Bridgestone UK has initiated a new media campaign featuring MotoGP star Dani Pedrosa to promote its hypersport BT-016 motorcycle tyre. According to wholesaler Bike Tyrestore, the BT-016 has quickly become established as one of the most popular choices for riders of sports and hypersports bikes, following it’s launch earlier this year.

Homing in on the widely publicised decision by MotoGP star Dani Pedrosa to switch from Michelin tyres to Bridgestone in the later stages of the 2008 World Championship, the high profile advertising campaign will catch readers of most of the main two-wheel consumer magazines, including the big selling weekly Motorcycle News.

Bike Tyrestore MD Peter Smith anticipates a late season surge in sales of the new Battlax, stimulated by the media activity and a campaign offering dealers the chance to go to the MotoGP test in Jerez early next year as guests of the current UK Market Leader.