Bridgestone Presents Safety Award at Paris Motor Show

For the third consecutive year, Bridgestone has sponsored the “Best Safety Innovation” prize in the international competition for automotive design students organised by Interior Motives magazine. The award was presented by Benoit Raulin, managing director Bridgestone France, at the Interior Motives Design Awards 2008 ceremony, held during the Paris Motor Show.

The audience of leading motor industry professionals attending the motor show saw the safety award and cash prize presented to French student Pierre Sabas for his design of a futuristic protective shell that wraps around each occupant of the vehicle and protective side panels integrated in the roll bars. This imaginative concept also won him the top Interior Motives Student Designer of the Year award.

“Bridgestone is totally committed to the safe and sustainable use of vehicles,” said Mr. Raulin. “We are heavily involved with promoting road safety and are always looking for ways to support young engineers in creating new technologies and designs that help increase the safety of vehicles and their occupants.”

Interior Motives set up its awards programme to stimulate the creativity of the next generation of automotive designers. Judges for the 2008 theme ‘A design for life’ included some of the world’s finest automotive designers and design managers from carmakers and interior suppliers.