Avon Tyres Extends British GT Title Sponsorship

Avon Tyres has formalised a deal with British GT Championship organisers SRO to continue its title sponsorship of the UK sportscar series for an additional three years, until the end of 2011. The brand completes its existing three-year tenure as supplier and title sponsor of the championship at Donington Park on the weekend of October 11 and 12.

Tyre supply for the British GT has been in Avon Tyres’ hands since 2006, and in that time thousands of GT tyres have been raced for more than 120,000 miles. “We have enjoyed the first three years of working with the British GT Championship,” said Cooper Europe managing director, Julian Baldwin. “The mix of cars and their very different handling characteristics really tests our expertise, but so far our crew has risen to the challenge, and they will relish another three seasons of doing so with a field of such high-powered machinery.”

Stephane Ratel, SRO chairman, commented, “Avon Tyres has put a huge effort, both on and off circuit, into making British GT the success it is today. The Championship poses a real challenge to the tyre supplier as performance must be delivered equally across a diverse range of race car machinery; Avon continue to achieve this performance challenge quickly and safely.

“They will also continue to invest heavily in marketing and promoting the Championship, allowing motor sport fans across the UK to experience the power, style and glamour of British GT,” Ratel continued.