Yokohama Charity Event Raises WWF Funds

Yokohama employees staged a charity fundraiser for the benefit of WWF-Japan, raising 1,334,850 yen (7,060 pounds sterling) for the ecological cause. “LIVE ecoMOTION” in Shibuya Tokyo – the second such event in two years – provided admission fees totalling 934,000 yen (500 yen per ticket), while a further 400,850 yen was collected at the event site. The proceeds and contributions will be used by WWF Japan for activities aimed at combating global warming, including reducing CO2 emissions.

The theme of the event, at which four musical acts performed without being paid, was – in the company’s own words – “Let’s enjoy ourselves and think together about eco-friendly activities.” About 40 employees of Yokohama worked as volunteers, picking up litter around the hall, staffing the reception desk, seeking and collecting additional monetary contributions, and passing out flower seeds as mementos.

Declaring in its “New Management Plan: Grand Design 100” its determination to assert world-class strengths in technologies for protecting the environment, the Yokohama Rubber Group has strengthened its environmental activities of late; an effort that has been named ecoMOTION. While the companies within the group are working to make their businesses more environmentally friendly, they also aim to support environment-related social activities, such as LIVE ecoMOTION.