Tropical Battery to Distribute for Goodyear Jamaica

Goodyear Jamaica, which currently faces mounting losses on its island operations, has appointed Tropical Battery – a distributor of batteries, Castrol motor oils and other car care lubricants, brake pads and other automotive products – as its distributor in an effort to gain better local market positioning. Meanwhile, Goodyear will continue to operate its Caribbean marketing and administration from its Kingston office.

“(Tropical Battery’s) strong distribution structure, sales and service capabilities will significantly improve our customers’ overall brand experience,” states Steven Miller, Goodyear Jamaica’s general manager. “Tropical’s leadership team has a proven track record of success and is committed to growing the Goodyear brand across Jamaica.”

Goodyear has since 2005 made a local market loss of 86 million US dollars, which has been offset by 129 million US dollars in profit in other markets across the Caribbean and Latin America region. In employing Tropical Battery as distributor, a company which operates seven company-owned retail establishments and supplies products to more than 900 other distributors across Jamaica, the firm hopes to turn around its domestic fortunes. Tropical Battery has grasped the opportunity to broaden its automotive product range.