Toyo Web-Based Ad Development System

Toyo Tire U.S.A. Corp. has launched Toyo ADS (Advertising Development System), a Web-based program that enables Toyo dealers to create their own unique ads for newspaper, print, direct mail and in-store materials. This tool makes it possible for any dealer with a computer, Internet access and a printer to make first-rate ads to promote their own business, according to Toyo.

The password-protected Web site features a step-by-step ad-builder with customizable templates. Dealers create their own print ads using Toyo brand items, product photography and logos along with their own company logo and contact information. The templates also include value-added specials such as a tune-up, brake inspection, oil change and wheel alignment. Personalized ads are saved on the site and can be easily updated at anytime with new products, prices, sizes and sales promotions.

Toyo ADS also features pre-written radio scripts, and television ads that can be viewed on the site and include ordering instructions. The 25-second commercials leave room for a five-second, personalized dealer tag and feature specific Toyo tyre families Proxes, Open Country or Versado, as well as general branding messages such as “Number One.”

Dealers can learn how to use the Toyo ADS system with online tutorials located at toyoads.com, or by contacting their Toyo regional sales managers. (Tire Review/Akron)