Survey Names Toyo Top Truck Tyre With US Dealers

Toyo Tire & Rubber has expressed its satisfaction in again being named the leading overall brand for medium truck tyres in Tire Review Magazine’s annual Tire Brand Study of North American tyre dealers. This honour has fallen to Toyo in five of the past seven years.

Conducted by Babcox Research for Tire Review, the survey measured tyre dealer opinions and perceptions about the brands they carry and sell. As a part of the tyre survey, dealers were asked to rate each brand of tyres they stock on a one to ten scale on a series of categories. Toyo reports that it scored number one in five of the nine survey categories – overall brand, retreadability, application coverage, fill-rate and adjustment policy.

The additional categories of the consumer tire survey where Toyo scored number one in four out of eight categories – retreadability, application coverage, fill-rate and adjustment policy – and was found on average to be the best brand overall. The survey’s second overall best brand was Hankook, followed by Bridgestone in third place. The top spot in the consumer tyre survey went to Michelin, followed by Goodyear and Bridgestone.

Upon reporting the survey results, Toyo Tire USA president and CEO Masaharu Yoshimoto expressed a continued commitment to maintaining products for independent tyre dealers and for commercial truck operators throughout the United States.