Pneu-Logic and EDP Plan Major Growth For End of 2008

Pneu-Logic, the UK-based subsidiary of leading RFID developer Advanced ID Corporation has completed a “major growth plan” in cooperation with the company’s French strategic marketing partner EDP. This agreement, based on EDP’s rapidly growing customer base, more than doubles the company’s original 2008 forecast and is expected to exceed US$500,000 in product sales for Advanced ID. With expanding sales in France, Spain, Turkey and Israel, and a large order from China, EDP is set for massive expansion with its Tyre Parc Fleet Management software. With EDP selling Advanced ID probes, RFID tags and patches and the new OTR probe in 2009, the company expects sales to reach US$750,000 next year.

“We are very pleased with our sales performance, particularly in new markets such as China, Israel and Turkey,” said EDP Managing Director Jean Luc Guisti. Mr. Guisti continued: “Our Tyre Parc software with the Pneu-Logic system has been widely accepted as the industry leading solution for companies who understand the importance of good tyre management to reduce fleet operating costs.”

Michelin has endorsed a version of Tyre Parc, called URM, as the preferred solution for its Service Providers across Europe and is actively promoting it as part of its partners program.

“With ever rising tyre and fuel costs, fleet operators are really struggling to maintain any level of profitability, and consequently they are now realizing that good tyre management and maintenance can drive huge savings straight to the bottom line. Tyre Parc not only manages the maintenance processes but its analytical reporting clearly shows where and how these savings can be made. Capturing the tire data electronically and reporting the information in almost real time means huge efficiency improvements and that’s what enables these savings to be made,” said Laren Yeomans, Managing Director of Pneu-Logic.