Cooper Courts UK “Soft Roaders”

Cooper Tire has launched a 4×4 tyre in the UK specially designed for sporty SUV drivers not wanting to take their vehicle off-road: the Cooper Zeon XSTA.

Cooper’s research suggests that there are around a million “soft roaders” in the UK and has thus developed the tyre specifically for sporty SUV vehicles such as the BMW X5, Mercedes M Class, Honda CR-V and Lexus RX400, providing greater comfort, luxurious properties. In fact, the company claims that the XSTA is Cooper’s most luxurious 4×4 tyre to date, with a dual tread attempting to master both wet and dry conditions. The inner tread design expels water in all four directions to offer better traction and control in wet weather. According to the company the outer part of the tyre also makes sure steering response in the dry is crisp and direct.

Cooper explains that the XSTA will also wear evenly because of its complex construction, and overall will offer “those who prefer to stick to the highways rather than the byways a smooth, comfortable and quiet ride.” The 4×4 offering is available in 18, 22 and 24-inch sizes, with 15, 16 and 17-inch sizes to be offered later in the year.