BFOR Takes Responsibility for Continuum Brand

Off-road fleets in North America wishing to use a mix of both new and retread tyres now have a one-stop, integrated service solution: Bridgestone Firestone Off Road Company (BFOR), a division of Bridgestone Firestone North American Tire, has expanded its product range with the addition of retread tyres manufactured with Continuum tread rubber. Company officials announced at the MINEXPO 2008 show in Las Vegas that BFOR will assume marketing, sales and distribution responsibilities immediately for Continuum brand retread materials in the USA and Canada.

“Today’s off-road fleets are looking to lower their operating costs, but they are also interested in doing that in the most environmentally-responsible manner possible,” said Shawn Rasey, vice president, BFOR. “By offering fleets Continuum precure retread tyres, we’ll be able to help fleets recycle these valuable tyre casings, which extends the life of their asset and helps the environment at the same time.

“We can offer our fleet customers one of the most comprehensive servicing dealer networks in the USA and Canada, and now an integrated new tyre and retread solution. We feel this will be very attractive to fleets who want to run highly-efficient and environmentally-friendly tyre management programs,” added Rasey.

As part of the BFOR organisational change, two key personnel appointments have been made. Mike Poirier, former North American OTR sales manager, Bridgestone Bandag Tire Solutions, joins BFOR as general manager Corporate Accounts. He replaces Russ King upon his retirement. Also, Wilhelm Brau, former vice president of Sales and Operations for RDH Tire & Retread Company, joins BFOR as general manager Continuum Retread and Recycle Solutions.

Continuum brand retread tyres are available through an extensive network of OTR retreaders, and Bridgestone and Bandag tyre dealers. Continuum retread tyres are also available in Mexico, South America and Europe. Continuum retread tire designs are used on a wide variety of equipment in the construction, mining, logging, utility and marine port industries.