BFNAT Exec Gets Marketer Honor

Phil Pacsi, vice president of consumer tyre marketing for Bridgestone/Firestone North American Tire, was named as one of Brandweek magazine’s “Marketers of the Year.” The award was unveiled in the magazine’s September issue.

“I really view this honor as recognition for the incredible work done this past year by our entire BFNAT marketing team and our agency partners,” said Pacsi. “It’s been a total team effort as we’ve looked for new and creative ways to leverage our new sports marketing partnerships and raise awareness for our Bridgestone brand, drive customers to our dealers and ultimately sell more tyres.”

Pasci was honored for his efforts in aligning the company and its brands with major sports events, such as the NFL and Super Bowl, the NHL, IndyCar racing, PGA golf, team sponsorships and more. (Tire Review/Akron)