Auto4 Appoints Mark Prince UK Sales Manager

Tyre consumables supplier Auto4 has announced the appointment of Mark Prince as UK sales manager, effective from September 1, 2008. Previously with Harvie Prema, Prince brings with him a diversity of skills plus tyre industry knowledge and experience from a career spanning more than 23 years, and Auto4 expresses confidence that his addition to the company will further its already extensive portfolio of capabilities.

Mark Prince started his career at grass roots level as a tyre fitter for Watts Tyres in 1985, progressing through several key positions within different companies, working as branch manager in retail and wholesale operations and finally in sales and management. The experience gained in these key positions, says Auto4 has provided Prince with a great insight and understanding into the common problems faced by customers and how to resolve them through customer care initiatives.

“This is an exciting and rare opportunity for me,” commented Prince. “Auto4’s name and brand heritage speaks for itself and I want to be a part of this young and dynamic team that is fast becoming one of the biggest players within the tyre consumable and garage equipment sector. Listening carefully to customers is what I do, adding value through this process is what customer care and service is all about, Auto4 is not new to this philosophy and has proven through the years that rapid growth can be achieved by investing time with their customers, listening to and fulfilling their requirements.” The new UK sales manager further states that he looks forward to the many challenges ahead, and he intends to meet and overcome them by remaining customer focused.

“We are delighted that Mark has joined our successful team at Auto4, and I am convinced that his many skills and attributes will deliver real value to our customers,” said Jonathan Formon, managing director of Auto4. “I look forward to working with Mark over the years to come as Auto4, by consistently delivering exceptional service, quality products and value for money, continues to go from strength to strength.”