ATS Euromaster Targets Increased Agricultural Tyre Market Share

Nationwide tyre service provider ATS Euromaster is placing a renewed emphasis on expanding its market share in the agricultural tyre sector, following the appointment of Chris Dolman, to the new position of Category Marketing Executive. The appointment is the first time ATS Euromaster has appointed a Marketing Executive with a specific agricultural remit. ATS Euromaster currently supplies tyres to approximately 15 per cent of this specialist market, supporting farm-based vehicles ranging from wheelbarrows and quad bikes through to combine harvesters and tractors, not to mention cars, vans and larger commercial vehicles often used on farms.

Commenting on his new position, Dolman said: “By working with existing customers and manufacturing partners I am fine tuning our offer to the market, in order to continue delivering both individual farmers and farm buying groups the best tyre solution in terms of cost efficiency, reliability, crop protection and safety.”

As part of the Michelin Group, ATS Euromaster works closely with Michelin to support joint customers and stocks its complete range of agricultural tyres, including the popular Michelin MultiBib, which is 10 per cent wider than a regular tyres.