You’ll Be Amazed – the Kwik-Fit Fitter is Back

There were – thank goodness – no dance routines or jaunty jingles, and not be a jumpsuit in sight, but in spite of these trimmings being absent the Kwik-Fit fitter burst back onto television sets on the evening of August 18 – after the company responded to customer requests to bring back one of Britain’s most loved advertising icons.

To confess you remember the Kwik-Fit fitter’s original screen debut is to admit you’re getting on a bit – amazingly, it’s been nearly a quarter of a century since the legendary Kwik-Fit fitter first landed in our living rooms on September 11th, 1984. The company says that the fitter has grown up during his absence, and he now represents the face of a new Kwik-Fit.

The fitter’s latest mission (which he has chosen to accept) is to highlight the increased technical expertise and broader product offering available at a modern day Kwik-Fit – such as its MOT and servicing capabilities. Crucially, however, he still retains the same approachable sense of humour that customers may recall.

The fly-on-the-wall style adverts pay homage to the talents of Kwik-Fit’s dedicated fitters, who – when asked what else they can do – take the opportunity to ‘amaze’ customers with an impressive ‘talent’. Each advert signs off with the line “Kwik-Fit. You’ll be amazed at what we do”.

“The Kwik-Fit fitter became something of a TV institution and so we felt it was the right time to bring our people back to the screen to show how Kwik-Fit has moved on,” commented Chris Bosworth, Business Development & Marketing director.

“While the modern day fitters do not sing and dance, they do have a few other interesting things up their sleeves.” He added. “And we hope that customers will warm to them in the same way as they did in the 80s when the original campaign was born.”

There are seven TV adverts in the campaign, which commenced on August 18th.