Stapleton’s Leads Way With Private Brands

Prestivo, Stapleton’s own brand range of tyres, plays a leading role in the UK private brand segment, according company representatives. Positioned as a quality mid-range tyre, Prestivo is said to offer high performance characteristics and comes in two tread patterns, Prestivo 2000 and Prestivo Sport.

The Prestivo 2000 range offers 35 tyre sizes and the Sport range is available in 21. Both ranges are available exclusively to members of Stapleton’s Prestivo Partners scheme which ensures all retailers receive the backing and support they need to maximise sales of Prestivo Tyres. The scheme offers exclusivity, attractive rebates, branded clothing, in-store support including posters, POS materials and other branded support items.

The Nexen Key Dealer programme is also said to be going from strength to strength. Retailers signed up to the programme can benefit from preferential purchasing prices, in store support in the form of leaflets and posters, branded merchandise and lifetime guarantees on products. Each member also receives a dealer reference catalogue.

Nexen tyres are available in 140 different sizes to meet the demands of the modern vehicle, from the super mini to the family car. The range of sizes and patterns on offer are also suitable for high performance vehicles and SUVs.

Stapleton’s trading director, Steve Parker, says all brands have been very well received by the industry: “The numbers of retailers signing up to the partnership schemes are continuing to grow and the feedback is that their customers, in turn, are enjoying the benefits of the ranges. Customers are now asking for Prestivo and Nexen by name.”

Through its six distribution centres in Letchworth, Wakefield, Coatbridge, Avonmouth, Burton and Warrington, combined with additional warehouse facilities in Biggleswade, Stapleton’s stocks over 600,000 tyres. The extensive range, coupled with the company’s nationwide twice-a-day, same-day or next-day delivery service, means retailers have a wholesaler they can rely on.