SITR Invests £4 million in Tyre Recycling

Cheshire-based IT recycling firm, has invested hefty £4 million on adding tyre recycling to its Middlewich plant. The company reports that it plans to open five other similar facilities throughout the UK and more in mainland Europe during the next two years. SITR is reportedly 90 per cent there in regards to installing new equipment for the plant, which has been brought in from Canada. As a result, the company announced that it will now also produce the Dunweedin range of rubber mulch, crumb and chippings at the Middlewich plant.

According to a letsrecycle.com report, Secure IT Recycling (SITR) was established in 2001 and focussed on secure document and IT equipment disposal until the beginning of this year when it began operating as a tyre recycler.

SITR’s special project manager, Angus Carnie, explained the thinking behind the investment: “The Dunweedin brand has some exciting new products on the immediate horizon. It is our intention to launch the new products in the UK from September 2008.” Currently, Dunweedin offers just three products – reinforcing rubber crumb from lawns, landscaping rubber chippings and playground rubber chippings.

“At this point we will begin a structured marketing campaign which will increase brand awareness to the consumer. From January 2009 a separate marketing campaign will be instigated which will focus on penetrating the European market place,” he added. Gater went on to name France and Spain as being among the mainland European countries it might potentially look to build a presence in, once it had succeeded in increasing both brand awareness and its number of sites in the UK.

According to SITR’s website, waste tyres can be delivered in any volume and the company offers competitive rates for tyre collections on a one-off or scheduled basis. Full documentation is issued on the spot for all tyres accepted for processing.